Web Wise Writing Cover

Web Wise Writing

How to communicate well in an online world

Web Wise Writing takes students through the process of writing for a variety of important digital platforms, including blogs and websites. They will learn about web-specific writing concepts like scannability, front-loading and keywords, and get web savvy by mastering search engine optimisation and following appropriate netiquette.

Ages: 12-15 | Pages: 56 | Code: 51014 | ISBN: 9781776553938

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Picture of Laura Williamson

Laura Williamson

Laura Williamson is a Canadian teacher and freelance writer who is currently based in New Zealand. She teaches English and history at the secondary school level, and initiated the media studies programme at Mount Aspiring College in Wanaka, New Zealand. Over the past 15 years, her articles, columns and reviews have appeared in newspapers, magazines and websites based in New Zealand, Australia, the United Kingdom, Canada and the United States.


Features of this book4
Section 1: Welcome to the web5
The online eye: how we read on screen5
Where the web came from6
Section 2: Writing for websites10
Rule 1: Front-load your writing12
Rule 2: Keep it short16
Rule 3: Use plain language20
Rule 4: Use your headings (and subheadings)21
Section 3: Be a blogger23
The origins of blogging23
The conventions of blogging24
Starting a blog post25
Make a plan27
Section 4: Making sense of SEO32
The story of search engines32
Using keywords34
Spelling matters37
Section 5: On commenting39
Comments versus letters to the editor39
The netiquette of commenting42
Section 6: Exploring email45
The first emails45
Email etiquette46
Use the right tone47
Social emails51
Beyond email51